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What Car? has voted the Mercedes S Class as the “Best Luxury Car” for 2011, the awards ceremony was held at a lavish dinner party in Central London’s Grosvenor House Hotel. The 2011 award is the fifth year running that the S Class has won the “Best Luxury Car” award, and in total it is the tenth time the S Class model has been awarded it. The Mercedes-Benz E Class in Chichester has also come close many times.

The editor of Chief, Steve Fowler commented on the award, “It’s a result that was never really in any doubt. This car provides a fabulous way to travel whether you’re driving yourself or taking it easy in the rear while the chauffeur does his job”.

The judges who assessed the credentials of all entrants were particularly impressed by the S Class’ lavish specification, they praised the air suspension and commended the 3.0 Litre V6 Turbo Diesel for being powerful enough to move the S Class swiftly while maintaining good fuel economy and CO2 emissions.

Gary Savage, Managing Director, Mercedes Benz Cars accepted the award and said: “We are delighted that the S-Class has retained the title of Best Luxury Car and continued to impress the What Car? team. The S-Class has set a benchmark for others to follow, with innovative technology, exemplary levels of comfort and refinement, and excellent levels of safety and efficiency; it deserves its place as our flagship model for customers who expect only the very best. This year Mercedes Benz celebrates 125 years of innovation and the S-Class is at the very forefront of how far we have come and what we have achieved.”

But how do luxury brand cars stand up to the eco friendly smart car company?

For those who donft know who smart is: The smart brand is about environmental friendliness and contemporary functionality. Smart fortwo’s innovative concept has combined sustainable, forward-looking technologies with individual urban mobility. Its distinctive design made smart an automotive lifestyle icon which shows that mobility, responsibility for the environment and joie de vivre are compatible with one another. In other words, they are that other really small car you see people driving now. With smartfs commitment to lessen emissions, just how do they measure against these luxury hybrids when it comes to fuel economy? The smart fortwofs have 41/33 that is about the same as the Jaguar XJ (which has 40 mgp highway).  Read more...

Mercedes Benz Cars Luxury Night Auto Show China 2010 Part 2

You may well have noticed gorgeous, massive cars in classic movies. What happened to these car makers? Were they innovators or just producers of boats or other monstrosities of little innovative value? Sort of like big tank S.U.V. trucks in these days of $ 3 a gallon gasoline. Indeed you may have spotted such cars as the Italian made Isotta Fraschine in classic movies such as the movie “Sunset Boulevard” which starred Gloria Swanson. These cars were not only the highest end luxury models of their days but they introduced early on many advanced features into cars as well as moving ahead and reinforcing standards of reliability and durability of motor vehicles. The thin edge of the wedge even then. Back in 1929 when the Tippo 8A primo motor car was delivered to its first waiting owners , the automotive name and models if Isoto Fraschini were held in the same breath , prestige and level as those of Rolls-Royce and Hispano-Suiza. The story starts in Milan, Italy thirty years earlier when Cesare Isotta and Vincenzio Fraschino joined forces and went into the “newfangled” car business.

At that time Italy was a poor country, they soon realized that with their limited car market, and luxury car market the need, indeed the necessity to export their products. The enterprising partners first shipped a car to the United Sates in 1902 and established the Isotta Import Company in New York just five years later. In 1908, Isotta won Sicily’s super tough Targea Florio race and notched up more than several important auto races in America. Two years later, the Italians launched the mighty KM model, which sported 10.6 liter, four cylinder, and sixteen valve engine. It would storm along at 90 mph at a time when few aircraft could achieve that in flight.  Read more...